At Hair of the Dog, our apparel not only celebrates the laid back Aussie culture but also promotes the well-being of men’s mental health, a topic that's usually overlooked. So with every purchase, a portion of our proceeds are donated to the Black Dog Institute, a not-for-profit organisation dedicated to help reform Australia’s mental health system. 

Our mission is to encourage mates to come together, share a beverage, speak up and have an open conversation. From experience, we know that men are more likely to talk about their issues when relaxing with friends over a beverage. So support our cause and speak up and let's help make a change in the mental health space for Australians.